NORWALK, Conn. – A successful technology deployment is no longer measured in up time, performance or capacity. Its value is based on how the business runs as a result of the technology – measured by satisfaction, growth, accessibility and profitability. That was the message delivered across continents today by Xerox Corporation (NYSE: XRX) leaders during global forums.

“Business leaders rarely talk about technology – even though the success of their business depends on it,” explained Xerox chairman and CEO Ursula M. Burns during a keynote address at Forrester’s IT Forum in Las Vegas. “Instead they are interested in the layer of intelligence applied to technology to innovate the way they do business, and solve complex challenges like regulatory compliance, customer retention and globalization. At Xerox, we help our customers harness technology and services to connect business insight and business process, and get them ready for real business.”

Echoing Burns’ thoughts in a speech in Amsterdam, at the World Congress on Information Technology, Lynn Blodgett, CEO of ACS, A Xerox Company, outlined how technology and its continued evolution can also be used to solve societal issues.

“The ability to capture, process and organize unstructured information into useful data will help address the pressing issues we face in areas such as healthcare and education,” said Blodgett. “If we give computers the gift of sight, then we can make sense of the incredible mass of information that we are collecting daily.”

For example, the average person in the U.S. has about 200 pages of medical information stored in 19 different locations throughout the country. Intelligently organizing this information – from both paper and electronic sources – will result in improved patient care and outcomes, and make better use of limited resources.

Burns says technology has shifted from a function and discipline to a business fundamental, a shift that led Xerox to acquire ACS earlier this year. Together with ACS, Xerox now operates at the nexus of workflow, communication and automation to support organizations’ needs to meet new customer demands. The new Xerox adds intelligence to traditional outsourced services with its keen understanding of the document – the basis of all business – and by making sure the technology, software and work processes that form the backbone of the organization are operating as productively and seamlessly as possible.