Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the launch of the exciting new line of Iomega® Skin™ branded Hard Drives, three different 500GB* portable hard drives that pop with unique designs and colors that scream, “Who says portable storage has to be boring?”

In conjunction with the popular Skin Industries, one of the leading alternative “Sports Fashion” brands in America today, Iomega’s new Skin Hard Drives feature three compact personal storage models with custom Skin-branded graphics that stand out in a burst of hip culture compared to anything else in the hard drive market today.

“The new Iomega Skin Drives exude an alternative personality Jonathan Huberman with eye-catching Skin Industries graphics that demand the attention of anyone who doesn’t accept the status quo, who zigs when others zag, especially when it comes to the look and design of their digital devices,” said Jonathan Huberman, President of Iomega and the Consumer and Small Business Products Division of EMC. “Iomega’s new Skin Drives deliver that kind of excitement in a lightweight, compact design with the quality features people expect from Iomega, including industry-leading ruggedness to protect your data and a top-tier software suite bundled free of charge with every Skin Hard Drive. That’s an unbeatable personal storage combination for tech-savvy students and young professionals alike.”
Iomega Skin Hard Drives

There are three different models in the new Iomega Skin Hard Drive line. All three models are USB 2.0-powered 500GB portable hard drives.

The RadicalThe “Radical” Skin Hard Drive model has a retro Skin-branded printed logo design on a black top with a vibrant yellow base, creating a look that stands apart from any other portable hard drive.

The Red HotThe “Red Hot” Skin Hard Drive model features a “Skin” Swipe logo printing on a red top with a black base, creating a definition of hip and hot for today’s young iconoclastic computer user.

THe Knock OutThe “Knock Out” Skin Hard Drive model has a dark, mysterious aura with a “Skin” Gothic logo design on a silver top with a black base. One look at this portable hard drive beauty and envious friends and co-workers could be down for the count.

Al BordaAl Borda, CEO of Skin Industries, said, “We continue to build on the lifestyle tradition of Skin Industries. As the CEO, I like to think ahead and focus on the future in everything we do for the company. With the release of the exciting new Skin hard drives and joining with Iomega, this is another step forward for Skin to become more than just a clothing company.”

The new Iomega Skin Hard Drives will be featured in a July window display at J&R Music and Computer World’s flagship store on Park Row in New York City.