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The Prince’s Rainforests Project and Sony present interactive exhibitions of new rainforest imagery

21 September 2009 88 No Comment

This Autumn, a series of state of the art exhibitions will take place around Europe to showcase stunning images taken by Daniel Beltrá, the winner of this year’s Prince’s Rainforests Project (PRP) Award at the Sony World Photography Awards. The images showcase the best of his fully-funded trip to three of the world’s major rainforests, with photos from the Amazon, Democratic Republic of Congo and Indonesia.

Put together in a joint effort between the PRP and Sony, the exhibitions will take place in London (Royal Botanic Gardens, Kew), Paris (Hotel de Ville) and Berlin (Alexa Centre). Opening in October (full dates below), these interactive photographic experiences form the closing chapter of Daniel’s amazing trip.

In a speech for the Sony World Photography Awards ceremony in Cannes earlier this year, HRH The Prince of Wales said “photographic images can tell a compelling story about the truth of the situation, and the truth is that if we lose the fight against tropical deforestation, then we lose the fight against climate change.”

Working closely with the PRP on these exhibitions, Sony has combined its commitment to the environment with its years of technological expertise, giving visitors the opportunity to relive Daniel’s incredible journey. Augmenting the stunning imagery with a selection of sounds, projections, videos and even smells, visitors to the exhibitions will be treated to a uniquely full interactive sensory experience.

Emily Young, General Manager, Environmental Communications at Sony Europe adds “Daniel’s journey as the winner of the PRP award gave him the chance to document some of the world’s most stunning natural scenery. At Sony we wanted to make the exhibitions just as memorable for those people who get to visit, and by providing the latest technology to make them a totally immersive experience, patrons will go away full of the same sense of awe and wonder as Daniel. Photography is the best way to communicate the beauty of our environment and the importance of preserving it for future generations.”

The PRP is asking people across the globe to sign up to show their support for emergency action for the rainforests.  People simply need to visit www.rainforestSOS.org and add their name or text SOS and their full name to 60777 (UK only).  The PRP will use the number of signatories to demonstrate the level of public support for action to be taken to stop rainforest destruction.  The more people who sign up, the more we will be heard by those who have the power to make change happen.

Exhibition details:

·         London, Royal Botanic Gardens, Kew, Nash Conservatory (www.kew.org)

o         3rd October – 6th December

·         Paris, Hotel de Ville

o        3rd October –  14th October

·         Berlin, Alexa Centre

o         27th October – 7th November

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