Renault Launches First TV Van Ad Campaign

TTKN Staff | Marketing | May 27th, 2009 | No Comments »

Renault
A long-time sponsor of the Cannes Film Festival, Renault has now put itself firmly in the Director?s chair with the launch of a short film of its own.

Entitled ?Le Laitier? (The Milkman), the time-warp film becomes Renault?s first-ever ?movie? van advertisement campaign in the UK. Initially shown online as a one-minute execution on www.renaultvans.co.uk, the ad will air later in 2009 on UK television screens as part of the French brand?s pre-launch awareness campaign for its eagerly-awaited large van range, New Master.

The ad, created by Publicis, with the end, ?Renault Vans. Dependable since 1901.?, features a pristine Renault van from the early 1900s being driven very much at its own pace around the ?Peripherique? and through the traffic-clogged streets of Paris en route for a service at a Renault van centre. Watching the driver and his beloved workhorse weave their way gently through the French capital with their precious cargo, set to a nostalgic soundtrack and with more than a hint of humour, a whole new legion of Renault fans will be captivated by the charming ad.

?The Milkman? is available to view now at www.renaultvans.co.uk.

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