Renault Launches First TV Van Ad Campaign

A long-time sponsor of the Cannes Film Festival, Renault has now put itself firmly in the Director?s chair with the launch of a short film of its own.

Entitled ?Le Laitier? (The Milkman), the time-warp film becomes Renault?s first-ever ?movie? van advertisement campaign in the UK. Initially shown online as a one-minute execution on www.renaultvans.co.uk, the ad will air later in 2009 on UK television screens as part of the French brand?s pre-launch awareness campaign for its eagerly-awaited large van range, New Master.

The ad, created by Publicis, with the end, ?Renault Vans. Dependable since 1901.?, features a pristine Renault van from the early 1900s being driven very much at its own pace around the ?Peripherique? and through the traffic-clogged streets of Paris en route for a service at a Renault van centre. Watching the driver and his beloved workhorse weave their way gently through the French capital with their precious cargo, set to a nostalgic soundtrack and with more than a hint of humour, a whole new legion of Renault fans will be captivated by the charming ad.

?The Milkman? is available to view now at www.renaultvans.co.uk.

  • Share/Bookmark

Related News:

  1. Renault takes double win at Fleet World Honours 2009
  2. Renault launches new Laguna 2010 range
  3. Renault takes double win at Fleet World Honours 2009
  4. Renault celebrates Espace Silver Jubilee – spanning four generations of the first MPV
  5. A New Step Forward for the Nissan & Renault Alliance

42

Have Your Say!

Become an Editor

Interested in writing for TTKN - Apply Now

Arts/Entertainment

The Sweet Sounds of Europe’s Cultural Capitals.

Week eight of Four Seasons Cultural Capitals programme sees nine European properties hit the high notes with a medley of events that span the entire musical range.
From solo Japanese violinist, Tamaki Kawakubo, at Florence’s Teatro Del Maggio Musicale (March 19 and 21) to over 75 guest performers at Dublin’s National Concert Hall (ongoing), Four Seasons [...]

Full Story | March 16th, 2010

Technology

Xerox Launches Innovation Hub in India

CHENNAI, India – A central concept behind “open innovation” is not only to have ideas yourself, but also to know where and when to learn from someone else. Xerox Corporation’s (NYSE:XRX) new research facility – the Xerox India Innovation Hub – will bring together Xerox scientists and engineers with leading Indian academic institutions, research [...]

Full Story | March 19th, 2010

Sports & Games

Epic Brings NVIDIA 3D Vision Support To Unreal Engine 3

GAME DEVELOPER’S CONFERENCE — BOOTH # 1702, SOUTH HALL — SAN FRANCISCO, California — NVIDIA and Epic Games, Inc. today announced the addition of NVIDIA 3D Vision technology support to Unreal Engine 3. Today’s announcement means that licensees of the world’s most successful game engine will be able to take full advantage of integrated 3D [...]

Full Story | March 16th, 2010

World

Deadliest train accident ever in Belgium

Monday, February 15, Eurostar services between the UK and Brussels remained suspended today as an inquiry began into the Belgian commuter train crash in which at least 18 people were killed and more than 55 people were wounded. Rescuers are of the view that these numbers can increase significantly. This incident happened near a suburban [...]

Full Story | February 16th, 2010