Discover Money-saving Coupons Ranging from $2 to $55 Inside Favorite P&G Products for Your Back-to-School Shopping Now

CINCINNATI — While many families are waiting until after school starts to save money on their shopping, the Procter & Gamble Company (P&G) (NYSE: PG) is providing the tools and savings needed to help consumers’ budgets for the back-to-school shopping season by inserting coupons from various brands into specially marked products.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/pg/45755/

(Photo: http://photos.prnewswire.com/prnh/20100830/MM56184 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100830/MM56184 )

Families with school-aged children are spending anywhere between $400 to $600 on back-to-school supplies per child, an increase when compared to 2009 data (Source: youthnoise.comandnrf.com). With the Consumer Confidence Index(R) declining sharply in June and retreating further in July (Source: conference-board.org), most families would welcome any help in finding extra savings.

Consumers will find additional savings inside P&G products that may help put money back into their pockets, reducing the extra expenses caused by back-to-school shopping. Now through September, favorite P&G brands including, Olay(R), Pringles(R), PUR(R), Tampax(R), Tide(R) and Luvs(R) will present specially marked packages with money-saving coupons (values range from $2 to $55; when combined, it can add up to $90 of savings). Different from traditional coupons offering new items, these offers will provide savings in products that consumers already know and trust. Every three months, additional brands will be offering in-pack coupon savings*, so log on to http://www.pgeverydaysolutions.com/inpackcoupons for more information.

Providing value every step of the way, P&GbrandSAVER Solutions adds another opportunity in improving consumers’ lives by making them smarter shoppers with even more deals. Visit www.pgeverydaysolutions.com for these additional savings for the family on all P&G household and family brands.

Shoppers will also be experiencing validated product performance, as many of the prestigious coupon brands within P&G products have received the Good Housekeeping Seal.

The Good Housekeeping Seal is a shopping tool that consumers recognize as delivering authentic product performance as evaluated and accepted by the experts at the Good Housekeeping Research Institute. Multiple P&G brands have earned the Seal including Always(R), Bounce(R), Bounty(R), Cascade(R), Charmin(R), Clairol(R), CoverGirl(R), Crest(R) (3D Whitestrips, Vivid White Toothpaste, Whitening Rinse), Dawn(R), Downy(R), Duracell(R), Eukanuba(R), Febreze(R), Iams(R), Metamucil(R), Mr. Clean(R), Olay(R), Pampers(R), Pantene(R), Prilosec OTC(R), Puffs(R), Secret(R), Swiffer(R), Tide(R) and Vicks(R). For more information on the Good Housekeeping Seal, visit www.goodhousekeeping.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

*Coupons available within the following brands per quarter (Note: brands are subject to change):

July-September: Luvs(R), Olay(R), Pringles(R), PUR(R), Tampax(R) and Tide(R)

October-December: Charmin(R), Tide Powder(R), Pampers(R), Crest Whitestrips(R), Align(R), Gain Powder(R), Duracell(R), Olay(R), Mr. Clean Magic Eraser(R) and Tampax Pearl(R)

January-March: Crest Paste(R), Iams(R), Pampers(R), Charmin(R) and Align(R)

April-June: Iams(R), Charmin(R), Bounty(R) and Align(R)

SOURCE Procter & Gamble