Long Island City, NY –– In an effort to help provide timely and accurate education and information regarding the quickly evolving category of digital restorative dentistry and imaging to the dental community, Sirona Dental Systems (Nasdaq: SIRO) announced today the introduction of the Sirona Speakers Academy. This announcement was made during the CEREC® 25th Anniversary Celebration being held at Caesars Palace, Las Vegas, Nevada to commemorate the anniversary of Sirona’s flagship dental CAD/CAM and digital impression product line.

The Sirona Speakers Academy is designed for both new and experienced speakers alike, providing coaching strategies for delivering more distinctive and compelling presentations. Graduates of the Speakers Academy become preferred speakers within the Sirona community and gain access to the latest information regarding trends, market data, and product introductions within the category of digital restorative dentistry and imaging, thereby ensuring their presentation content is as accurate and timely as possible.

The three-day workshops are being taught by renowned speaking coach Dr. Paul Homoly, CSP (Certified Speaking Professional), who has been a consultant to dental professionals on various aspects of communication for over two decades.

“There is a surge of interest regarding the topic of digital dentistry, and the market is becoming cluttered with conflicting information,” explains Michael Augins, President, Sirona USA. “As the industry’s leading provider of digital technologies, we are committed to helping those interested in providing peer-to-peer education on this timely subject and excelling professionally while playing an active role in the advancement of digital restorative dentistry.”

Graduates of the program become eligible for membership within the company’s Speakers Bureau, and receive a selection of marketing and management tools to help them exceed.

Enrollment in the Speakers Academy is open to all industry professionals, including dentists, laboratory technicians, dental team members, consultants, and dental supply professionals who are current advocates of Sirona and are committed to advancing the field of digital restorative dentistry.

Three three-day workshops are being offered from December 2010 – March 2011 in Charlotte, NC:

Thursday, Friday, and Saturday, December 9,10, and 11, 2010
Thursday, Friday, and Saturday, January 20, 21, and 22, 2011
Thursday, Friday, and Saturday, March 17, 18, and 19, 2011
Participation is limited to 10 attendees per workshop on a first-come, first-served basis.

For more information and/or to enroll in the Sirona Speaker’s Academy, please contact Homoly Communications at 800-294-9370.

Media Contact:
Erin Foster / Lanmark Group
Email: efoster@lanmarkgroup.com
Phone: 732-389-4500 ext 128

About Sirona Dental Systems, Inc.
Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

This information and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.’s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as “may,” “could,” “estimate,” “will,” “believe,” “anticipate,” “think,” “intend,” “expect,” “project,” “plan,” “target,” “forecast”, and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company’s products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.